The Challenge of Our Lifetime

7.56 million

hectares of forest lost per year, 27 football fields each minute
28,000

species facing extinction in the near future
400+ ppm

of CO2 in the atmosphere 50ppm above the limit
0.85°C

of global temerature increase in the last 100 years

As a species we are at a crossroads. We can save our wildlife and biodiversity for future generations or let the planet slide into ecosystem collapse.

The Challenge of Our Lifetime

7.56 million

hectares of forest lost per year
28,000 species

facing extinction in the near future
400+ ppm

of CO2 in the atmosphere
0.85°C

increase in global average temperature

As a species we are at a crossroads. We can save our wildlife and biodiversity for future generations or let the planet slide into ecosystem collapse.

The Mossy Earth Membership is a pathway to action, enabeling you to fight back.

The Mossy Earth Membership is a pathway to action, enabeling you to fight back.

£ 10 per month
No commitment. You can skip or cancel anytime.
Custom plans also available.

How it Works

Below you will find an in-depth breakdown of how the Mossy Earth Membership works.

Reforestation

Reforestation

Plant 40 trees every year to counter deforestation and become carbon neutral.

This is the backbone of the Mossy Earth Membership. Planting trees is one of the most effecient forms of restoring wilderness while at the same time having the added benefit of removing carbon from the atmosphere.

You will receive 2 tres for each month you have an active membership and at the end of each year we plant an additional batch of trees for all members to bring the total up to 40 per year per active membership.

We only plant native trees, always in a rewilding or conservation project.

Plant 40 trees every year to counter deforestation and become carbon neutral.

This is the backbone of the Mossy Earth Membership. Reforestation is one of the most effecient forms of restoring wilderness while at the same time having the added benefit of removing carbon from the atmosphere.

You will receive 2 tres for each month you have an active membership and at the end of each year we plant an additional batch of trees for all members to bring the total up to 40 per year per active membership.

We only plant native trees, always in a rewilding or conservation project.

Every month you will receive...

A photo of each tree planted
...and their GPS coordinates
A photo of each tree planted
Their GPS coordinates

The Tree Planting Workflow

1. Saplings are planted in a large batch during the best planting window at each project to maximise efficiency and survival rates.
2. Our Transparency system takes over and we process the new trees with a photo, gps coordinate and detailed polygon data.
3. Trees are assigned to members in the months after planting. We always finish assigning each batch which guarantees additionality.
4. Replanting if required between 3 to 10 years after the first plantation depending on the project's survival rates.

Our Projects

Our Projects

Scottish project coming fall 2019
USA Project coming 2020
Scottish project coming fall 2019
USA Project coming 2020

Wilderness Projects

Wilderness Projects

Every 3-4 months you will vote on a selection of high impact rewilding projects.

These projects are smaller in scale but very focused on a specific impact. Generally we pick a selection of projects which are important for conservation and rewilding but can sometimes be hard to fund. Examples include setting up camera traps, building nesting platforms or gps tagging wildlife.

Projects we have implemented to date include supporting rangers protecting old growth forests, building soil retention infrastruture and GPS tagging wild vultures to gather data for biologists to use.

Future projects may include anything from the mysterious depths of the ocean floor to the highest mountain peaks!

After you vote we implement the project and report back with the results.


Every 3-4 months you will vote on a selection of high impact rewilding projects.

They are small scale projects which are important for conservation and rewilding but can sometimes be hard to fund such as setting up camera traps or gps tagging wildlife.

Future projects may include anything from the mysterious depths of the ocean floor to the highest mountain peaks!

After you vote we implement the project and report back with the results.

Some projects we have implemented to date

Supporting rangers protecting old growth forests - covering their fuel and car maintenance costs as well as portions of their salary.

Each member received a unique 360° photo of the old growth.
Building naturally engineered soil retention infrastructure to improve the soil and biodiversity at the Native Oak Woodland project.

Members receive a progress report.
GPS tagging griffon vultures to gather invaluable data to help biologists better protect these birds and their habitats.

Members are able to track the 5 vultures we tagged on a map.

Low Impact Living

Reducing one's impact on the environment is paramount. We feel it was important to help our members take steps towards living a more sustainable life.

Low Impact Living

Reducing one's impact on the environment is paramount. We feel it was important to help our members take steps towards living a more sustainable life.

To help you reduce your carbon footprint and general impact on our environment. The knowledge base is open to the public and it's development is funded by members.
Video Courses

Exclusive to members these courses dive a bit deeper into how to reduce your impact on our ecosystems. The first course will be available in January 2020.
Carbon Calculator

We have developed a carbon calculator which takes into account a wide range of scientific data and should help people find the best way to reduce their impact. Members can also book a call to discuss the results.

To help you reduce your carbon footprint and general impact on our environment. The knowledge base is open to the public and it's development is funded by members.

Video Guides

Exclusive to members these courses dive a bit deeper into how to reduce your impact on our ecosystems. The first course will be available in January 2020.

Carbon Calculator

We have developed a carbon calculator which takes into account a wide range of scientific data and should help people find the best way to reduce their impact. Members can also book a call to discuss the results.

Communication & Community

We like to be close to our members and keep everyone involved in our projects.

You can expect one email in your inbox every week. The main communication will be delivered in this way so you will not miss out on anything if this is your prefered option.

In addition to that we have a Facebook Group for our community.

We upload monthly Q&A podcasts and project videos on Youtube and love connecting and following our members on Instagram.

Finally, we are always reacheable by email, or by booking a call to answer any questions and chat about the projects.

Communication & Community

We like to be close to our members and keep everyone involved in our projects.

You can expect one email in your inbox every week. The main communication will be delivered in this way so you will not miss out on anything if this is your prefered option.

In addition to that we have a Facebook Group for our community.

We upload monthly Q&A podcasts and project videos on Youtube and love connecting and following our members on Instagram.

Finally, we are always reacheable by email, or by booking a call to answer any questions and chat about the projects.

Join the Membership

Plant 40 Native Trees Per Year
Vote on Special Rewilding Projects
Manage Your Carbon Footprint
Low-impact Living Guides & Courses

Become a Member

The Mossy Earth Membership is a service and a tool enabeling you to reforest our planet with native trees and protect biodiversity while also becoming carbon neutral and reducing your impact on the environment.

If you have read this far you have a good grasp of our mission and how we work, should you have any further questions please check out the FAQs below. You can join the membership with a monthly payment or by choosing a custom plan below.

We look forward to planting many trees together!

Plant 40 Native Trees Per Year
Vote on Special Rewilding Projects
Manage Your Carbon Footprint
Low-impact Living Guides & Courses
£ 10 per month
No commitment. You can skip or cancel anytime.

Custom Plans

Couple's Membership

This is essentially a double Mossy Earth Membership. Together you will plant 4 trees every month and you will both receive them together.

Become Members
£20 / month
Family Membership

Chose between a 3 or 4 person (6 or 8 trees per month) membership. You can add multiple emails so everyone gets the tree photos and GPS coordinates.

3 Person Membership
£30 / month
4 Person Membership
£40 / month
Larger Individual Memberships

If you have a higher footprint then pick on of these larger membership options.

4 trees £20 / month 6 trees £30 / month 8 trees £40 / month 10 trees £50 / month

Larger..? Drop us an email!

FAQs

FAQs

How can I be sure you are planting my trees?

Transparency is paramount to us and we go to great lengths to ensure that you are able to evaluate our work:
  • Every tree planted is photographed and it's GPS coordinates are taken. This data is available in a public database for you to verify.
  • We report the number of trees planted by our members each month which you can cross-reference with the database.
  • We report the number of trees planted in each area and each sub-section of our projects allowing you to visit and evaluate the projects in person.
  • As a member you can contact and chat with the team to answer any questions you might have.
In addition to this we are working on some additional measure we hope to launch in due time such as live-streaming planting, 360 degree photos and aerial imagery.

Is Mossy Earth a charity?

We are a social enterprise incorporated as a private limited company in the United Kingdom with a for profit structure. We are not a charity and the membership is not a donation, it is the payment for a service that we provide.

Think of it in this way:
you pay a gardener to take care of a garden and you pay Mossy Earth to build a wild forest. Our job is to make sure our outcomes are as measurable as the gardener's work. A charity that shares their accounts simply shows you that they have spent money on. In this example if the charity was a gardener they would show you that they spent money on fuel for the lawnmower, fertilizer and soil but would not show you the actual outcomes. At Mossy Earth we aim to make the outcomes crystal clear and to make accounts reporting redundant. See the previous answer for how we achieve this.

Incorporating as a company was a deliberate decision that shapes the philosophy of our work. Here are the main reasons for why we chose this path:
  • We like to pay our taxes as a functional organisation that is a part of our society and a contributor to our shared progress.
  • We do not want to rely on large corporate donors and their profits because they bring with them unwelcome influence and pressure over decision making and could attempt to compromise our mission.
  • We focus on creating a service that stands as a long term sustainable revenue structure depending only on individuals to carry out our work.
  • The ability to compete and improve through the market forces us to create a superior service.
  • We believe it is important to showcase that nature and conservation are able to be considered an economically viable industry through the services sector.
  • Instead of relying on accounting as a performance evaluation tool we have the pressure to ensure outcomes are transparent and can be assessed by all our members.
  • We want to be open to potential capital investment as a means to grow Mossy Earth's impact.
  • In addition to this we are working on some additional measure we hope to launch in due time such as live-streaming planting, 360 degree photos and aerial imagery.
Our accounts are private and will remain private. We report everything required to ensure our impact is measurable.

How can I access the carbon calculator to estimate my footprint?

Transparency is paramount to us and we go to great lengths to ensure that you are able to evaluate our work:

Previously we worked with a simplified carbon footprint assessment to check whether you were covered by our membership to become carbon negative. Together with a PhD student we are now developing a more advanced calculator which will utilise the most recent research in the field. This will be released the 15th of September.

In the mean time, you can always book a call with us to chat over your carbon footprint.

Can I volunteer at Mossy Earth?

Almost all of our tree planting is done by professional tree planters. It is simply more efficient to do it this way and it also gives a small boost to the local economy around each project. Something we want to avoid.

How is my money spent?

Your money is spent on achieving the outcomes outlined on this page.

Every month we plant 2 trees and as well as the required buffer for that project (from 30% up to 200% depending on the project). We also save some cash as an insurance to fund the replanting over the next 3 to 10 years. Besides that every few months we spend money on a rewilding impact project which you will get to vote on and will receive a report on.

We also spend money paying tree planters, suppliers, our salaries, technology and marketing costs. These costs are for us to optimize and will not be disclosed. In the end what matters is not what percentage of the money goes to what, that is an irrelevant metric. What matters is the outcome achieve by each euro/pound/dollar. This is why we focus on making our results bullet proof and crystal clear. Everyone at Mossy Earth earns a living wage.

What happens if one of my trees dies?

We have a buffer of 30% extra trees. If the mortality rate exceeds that percentage then we will replant the necessary numbers. We look at mortality rates in batches of 1000 and never individual cases as we do not mark trees.

Do you have a membership for businesses?

Yes, please check out this page.

Can I gift someone a Mossy Earth Membership?

Yes you can, it's a great gift! Please check out this page.