Trust and Transparency

How We Communicate Your Impact

We have made it part of our mission to deliver transparency through technology. This means that we do our best to develop the tools our members need to evaluate the impact of our rewilding and reforestation efforts for themselves. Being open and transparent in this way helps us develop trust and to get members engaged with our projects at a deeper level. Here we explain the different measures we take for this to work.

Tree Imagery, GPS Coordinates

For each and every one of our planting areas, we map the area and record the number of trees planted and the species mix. We also provide drone flyover footage, aerial 360 images, images of each species planted and a biologist walkthrough video of the planting areas soon after planting, which is available for members and customers to view through their accounts.

Our aim is for users to be able to see where trees have been planted and how that fits in with the wider landscape restoration efforts. There is also the possibility for any member or customer to visit the planting area themselves and verify in person that the trees have been planted. Some of them are quite a way out there in the wilderness but it makes for a fun hike!

For logistical and financial reasons, we plant our trees in batches and always finish assigning each batch of trees before moving on to the next batch to ensure additionality. For practical reasons, we are only able to provide the video footage and imagery of one planting area - the area where the majority of trees are being assigned - in a single month.

An overview of the membership account.
Members can currently see where their trees are planted with Mossy Earth in their account.

Detailed Mapping

All of our planting areas are mapped and, for each tree planted, the location of the planting area where it is located is made available in the membership accounts, alongside tree numbers and species lists. They are also uploaded to the online project maps, which can be found on each of our project pages, so that anyone can see the entire suite of planting areas for each project.

A satellite map with multi-coloured polygons and a list of species planted.
Individual planting areas are mapped and the polygons are visible on our project maps alongside key details including the species planted at each area

Before & After Photos

To compliment the detailed imagery we gather at each planting area immediately after planting, we aim to return after an appropriate period of time, depending on the growth rates at the project, to repeat the process and gather "before" and "after" photos. In doing so, members will be able to see how the forest has grown and changed over time.

Aerial footage of trees at different ages with a river flowing through.
Aerial imagery and photos of species will be collected in future to show change over time

On the ground updates

Every reforestation and rewilding project is an ongoing story and an important part of being transparent is keeping our members up to date with what is happening in the field. Updates can include recent camera trap footage of the local wildlife, a new podcast with someone that’s involved with the project or a simple description of progress. We strive to give you a clear picture of what is happening and the team is always available to answer any questions as they come up.

Friendly tree planters in the Carpathian Mountains.
Duarte, one of the co-founders reporting on the ground with some friendly tree planters in the Carpathian Mountains.

It's a work in progress!

There is still plenty of work to be done to get to the level of transparency we hope to have. For now, if you have any questions or would like to book a call with us simply reach out to us on livechat or by email and we will get all your questions answered.

Matt and Duarte, co-founders of Mossy Earth, standing in the planting area in the Carpathian Mountains

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