inlumi is a unique full-service provider of Enterprise Performance Management & Analytics services – from advisory and implementation to operations. inlumi have been working with Mossy Earth to help restore wilderness since 2017.

As a business, inlumi’s focus has always been on their people: The environment they create for growth and development, and the professional and personal experience of working at the company have always been extremely important. 

inlumi have a solid track record of finding innovative ways to keep their employees inspired and engaged. They've invested in education programmes, coaching, and clear career pathways. They also understand the importance of fun. Working at inlumi has never just been about the money. 

Ash Chapman - Global Head of Consulting at inlumi

We wanted to find something we could all engage with outside of delivering projects and working with our customers.

inlumi’s Global Head of Consulting, Ash, met Mossy Earth Co-founder Matt on a surfing trip in Portugal where they discussed the pros of rewilding as a means of mitigating climate change over a beer while watching the sunset. Ash loved the idea of connecting their work and the team to nature restoration and thus actively involving them in the fight against climate change.

As a first step, inlumi started funding Mossy Earth’s reforestation efforts. Mossy Earth became a component of inlumi’s projects, giving their clients a fun and unique dimension by having the tree planting process running in parallel. Both customers and employees gave great feedback and enjoyed this unusual combination of business and nature.

We really liked it and the message it would send our existing team and those we hire in the future.

Seeing this impact, inlumi decided to build on their partnership with Mossy Earth. They wanted to add an employee perk that would drive internal engagement and express some of the business’ core values.

As such, Mossy Earth’s Climate Action Membership was the perfect fit. Every month, teams who are signed up for this corporate membership restore wild ecosystems by funding the planting of native trees and monthly rewilding projects. Every team member is set up with a personal dashboard where they can view their monthly impact.

Building nests for Golden and White-tailed eagles

Together with inlumi, Mossy Earth crafted communications for the team to introduce the Climate Action Membership and after that all they needed to do was signing up via a link to Mossy Earth’s dashboard and they were on their way restoring nature and fighting climate change together. Each employee at inlumi now has their own dashboard where they can follow the reforestation and rewilding efforts their employer is funding.  To date, inlumi's membership has already helped fund a multitude of impactful rewilding projects; building eagle nest platforms, tagging Atlantic salmon, saving Slovakia's ground squirrel and restoring Alaotra Gentle Lemur habitat

Mossy Earth has become an integral part of who inlumi is and how they describe themselves. The partnership is mentioned in client pitches and interviews with potential new team members, always generating a lot of excitement.

The projects are imagination capturing. For something that happens a long way away from our desks and daily lives it becomes very tangible. We love that.

Inlumi's latest project: A Vulture restaurant

For their next rewilding project, the inlumi team voted for the construction of a vulture restaurant! 

Three species of vulture that were once found in the area are now locally extinct and endangered globally - the cape vulture, lappet faced vulture and white backed vulture. Among the threats are poisoning through contaminated livestock and a lack of wild prey. To provide a safe and reliable source of food and encourage the return of these magnificent and ecologically important species, inlumi and Mossy Earth are building a vulture restaurant where the vultures can find a safe and reliable source of food. This project is urgently needed to safeguard the future of these endangered species.

inlumi is looking for more ways to connect the partnership with Mossy Earth with the work they do. In the future, they’re planning to use client projects and set internal challenges as vehicles to sponsor rewilding initiatives, further growing a genuinely sustainable business with impact at its core. 

The team get a lot from our partnership with Mossy Earth, the world benefits a little and it gives us some great topics to post on our social channels. We love our business partnership with Mossy Earth.

Case Study: Inlumi
Engaging their team and clients with rewilding projects

Engaging their team and clients with rewilding projects

Businesses have a huge role to play in achieving a greener planet. Increasingly, employees are calling for a better response to the climate crisis from their employers. Both megatrends and microforces are pushing for climate-positive action in the workplace. A survey conducted on 2000 UK office workers found 65% of respondents were more likely to work for a company with a strong environmental policy.  In its 2019 progress report, the UK’s committee on climate change put businesses in the driving seat by stating it is primarily up to them to deliver the net-zero emissions target. 

Of the many forms of sustainability investments, rewilding is gaining worthy recognition as a reliable option in delivering concrete results and benefits for the climate, ecosystems, biodiversity, employees, and businesses. Here are 5 important reasons why.

What is Rewilding and what does it do differently?

Traditional conservation efforts have been known to focus on restoring species and habitats in isolation and have been guilty or unknowingly working whilst applying the ‘shifting baseline syndrome’ – when conservationists strive to restore species or habitats to previous states which had already been altered or degraded. Rewilding differs in approach by presuming that nature knows how to manage landscapes best and there is no ‘desired state’ to reach, only a wilder one. It instead facilitates towards a healthy, resilient, and rich natural state. And so, rewilding focuses on restoring important components of nature that are absent then lets nature take over. This could mean helping to repair the following natural processes: grazing, predation, regeneration, and decomposition. For example, rewilding interventions that rebuild populations of vultures who rid the landscape of potential diseases when they consume carcasses.

1. Rewilding delivers a high environmental return on investment

The global pandemic demanded a dramatic shift in the way we work. One positive impact on the environment was the widespread adoption of remote working. As we move into a post-COVID-19 world, the need to build back greener challenges businesses to make more complex decisions on where and how to invest in sustainability to ensure the best ROI. 

Rewilding degraded landscapes can be one of the cheapest and most effective ways to mitigate climate change. An extensive study published in the journal Nature, points out that by restoring only 15% of degraded lands in critical areas, 30% of carbon from the post-industrial revolution can be locked away. In addition, biodiversity has the chance to recover, with this restoration there is the potential to save 60% of species expected to disappear. 

Opportunities exist to restore areas with immense carbon-capturing capabilities such as peatlands, wetlands, savannahs, oceans, and natural forests at a fraction of the cost of other sustainability investments. With only a mere 1% of finance dedicated to fighting the global climate crisis going into restoring these habitats, great ecological gains can be made from pursuing this avenue.

2. Rewilding not only repairs biodiversity damage, but it also enhances it  

Companies wishing to assess and reduce their impact on natural capital – natural assets like geology, soil, air, water, and life - often come into difficulty in determining the scale of their impact. This is especially the case if supply chains are complex and significant impacts occur further upstream where raw materials are extracted. One way to start addressing this is to invest in projects which have a Net Positive Impact on biodiversity; they create an overall better effect on the variety of life on earth. 

One such example is the reintroduction of keystone species – those that have a profoundly positive impact on their ecosystem – back into their natural habitat. Take the European Bison as an example, their movements on the land control the overgrowth of certain vegetation; they provide food for insects and fertilizer for plants with their dung; and their carcasses feed a variety of animals. 

Conservation of biodiversity and ecosystems are cost-effective, scalable ways to increase the planet’s resilience to temperature rises, natural disasters and other climate extremes, and humanity’s ability to adapt.

3. Rewilding brings transformative and tangible change

The urgency driving employees to demand more corporate action on sustainability can in part be explained by the lack of transformative and tangible change they witness in everyday life. Vivid and compelling messages of ecological destruction, as depicted in Sir David Attenborough’s A Life on our Planet, are hitting people across the globe leaving them fraught that not enough is being done. The successes generated by rewilding projects are inspiring people with visual evidence that humans can convert landscapes devoid of life into ones flourishing with it. From large-scale rewilding such as the reintroduction of wolves into the Yellowstone National Park (US) bringing back a host of wildlife and reshaping the landscape, to the Knepp estate (UK) which changed from a failing intensive-farm to a natural habitat where rare species are now found and wild-meat is produced. 

Businesses can directly fund rewilding projects that deliver measurable results in the fight against climate change in a spectrum of areas including, 

monitoring and protecting vulnerable biodiverse species from extinction

boosting natural carbon sinks and the quantity of carbon they sequester

improving soil erosion and natural water purification 

provide natural breaks that protect against wildfires

reintroducing species like the beaver that build natural defences against flooding

4. There is an over-reliance on carbon-offsetting to mitigate against climate change 

One of the most popular ways businesses seek to reduce their impact has been to offset their carbon emissions. While there is definitely value in carbon offsetting, especially in the scale-up of energy efficiencies, the lack of transparency, accountability and concerns raised over the credibility of international standards has tainted carbon-offsetting schemes and their perceived effectiveness.  This is particularly the case with forestry protection schemes where additionality is difficult to demonstrate. A scheme has ‘additionality’ if it can prove that the amount of carbon captured wouldn’t have happened without the scheme’s contribution.  However, cases have arisen where offsets are sold to prevent deforestation, but there weren’t ever any plans to deforest or deforestation occurs in another forest instead.

Growing agreement amongst conservationists and scientists now suggests businesses must look to avoid, reduce, and rehabilitate before even considering carbon offsetting. The IUCN (International Union for Conservation of Nature) stresses the importance of implementing change in this order so companies do not "sidestep on-site environmental protection and management". In addition to the avoidance and reduction of emissions, businesses are turning to rewilding to play a proactive part in the restoration of ecosystems and biodiversity. Those who partner with rewilding organisations in conservation efforts can reap the rewards (outlined in the next section) and can showcase the good that can be achieved together. This partnership also has the potential to lead to more environmentally conscious approaches being adopted within businesses themselves further down the line.

5. Improved employee engagement and productivity

In the face of the climate crisis,  more people are experiencing a sense of helplessness. Research conducted by Yale University highlighted that over 40% of Americans feel helpless about climate change.  Rewilding can address this by offering a narrative of hope and connecting people with tangible initiatives designed to build back a better natural world. Given that millennials represent the bulk of the workforce, the success stories of rewilding can go a long way in meeting their need to see meaningful change. The impact on an eco-conscious workforce for businesses contributing to rewilding projects includes improved employee engagement, fulfilment and ultimately productivity.

Businesses are investing in rewilding projects and seeing high returns in employee engagement, biodiversity health and mitigation of climate change.

5 reasons why businesses are backing Rewilding

A new environmental story is emerging. One founded on optimism and belief in genuine change on our planet. And businesses want to be a part of it.

It’s no secret that taking action is one of the most effective means of dealing with a problem. A growing wave of employees are feeling frustrated at the rate of sustainability action in their workplace. The Unily 2020 Census confirms how widespread this concern is: 83% of workers surveyed felt their companies aren’t doing enough. Encouragingly, 63% of respondents revealed they want to learn more green skills to become more valuable at work. Wherever your organisation is on the route to sustainability, there will undoubtedly be opportunities to develop its practices. Discover how to overcome barriers of implementing green schemes and become a champion of sustainability in your workplace.

According to the United States Department of Labour,

“Sustainable organizations strive to balance the triple bottom line of people, planet, and profit to achieve long-term success and viability.”

This encompasses a wide range of areas from employee health and safety to economic stability and environmental impact.  Sustainable design and implementing improved business practices are two approaches organisations can take to attaining sustainability. The former can involve assessing environmental factors such as workspace conditions, while the latter commands a rethink of best practices to put sustainability at the forefront of operations and policy. 

Why champion sustainable practices at work?

Other than aligning your values of sustainability at work, there is a range of additional benefits on offer:

By implementing tangible changes in your business, you can deliver results for the triple bottom line whilst achieving a sense of empowerment.

A more environmentally ethical workplace is a healthier one. Improvements in working conditions such as more natural light and better air quality will enhance your physical and mental wellbeing.

Satisfying your need for a more sustainable workplace also improves productivity and loyalty according to some research.

Offers you the chance to engage in new dynamic teamwork and professional development. 

Getting involved in green initiatives could open new doors. Opportunities may arise to collaborate with local organisations to reach common goals in sustainability campaigns and events.

Be one of the driving forces behind a more sustainable business and you could be leading your organisation towards meeting future sustainability regulation in the process.

Leading by example helps to influence and inspire others to make their own meaningful changes.

Sustainable development is the pathway to the future we want for all. It offers a framework to generate economic growth, achieve social justice, exercise environmental stewardship and strengthen governance.

Broaching the subject of sustainability with your boss or colleagues might feel like a step in the right direction, however, expecting instant results is not realistic. Accomplishing organisation-wide changes can be challenging to achieve due to financial limitations, ulterior stakeholder/investor interests, and the complexities of measuring a business’s true impact. Adopting some of the following approaches will help with the initiation of constructive dialogue and action.

Approaches to planning, implementing, and tracking sustainability practices

Don’t go it alone. Draw on the resources of others who share the drive for a more sustainable business combining knowledge and skills from across the organisation. Establishing a recognisable team demonstrates leadership for others to follow and develops a company culture of sustainability. Within the dedicated team, assign passionate ambassadors to represent and champion the company’s green ambitions to staff and other key stakeholders.

Keep fellow employees and management informed and involved through effective communication. Establish the best channels to communicate progress and give regular updates, welcome contributions and feedback.

A good starting point is to highlight what your business is already doing well in terms of sustainability. Audits are available which allow you to conduct assessments and plan green initiatives in relation to your company’s specific priorities. The GBB Certification for instance, looks at transport and office materials and provides tools for communicating and sharing successes.

In your approach to communication, avoid preaching at or criticising people for their flaws – this only creates resistance to change. New practices are better received if gradually introduced and the focus remains positive. Employees and management stand to gain from the improvements so be sure to promote this information in realistic, relatable, and manageable terms. Designing a rota for employees to check equipment is switched off at the end of day is one example of a simple cost-saving practice to implement.

If you are faced with obstacles and setbacks with management, try not to be discouraged or underestimate the value of your efforts. Barriers to the acceptance of sustainable practices can be common. Factors like implementation costs and complicated methods of evaluating impact affect uptake. Overcoming such barriers can be helped by promoting successful case studies. Lower maintenance costs is one example of a long-term saving achieved by some organisations through more sustainable behaviours.

3. Experiment with ways to engage and influence staff

Storytelling fosters connection and builds trust, which is especially important when expressing ideas to those who hold different perspectives. Sharing personal stories of climate change and its effects on your personal life could create empathy and understanding of your values.

Other proven methods of influencing people are demonstrating best practices yourself and nudging people in the right direction. Modelling modest changes in the workplace can be a simple but effective way of increasing the adoption of new behaviours. This could be as easy as going meat-free for at least once a week in the cafeteria or committing to commuting in a more eco-friendly way.

Nudging techniques can be extremely effective at modifying behaviours subtly. Look for ways to move people away from unsustainable choices. Replacing single-use plastic cups with refillable drinking bottles next to the water dispenser will encourage staff to unconsciously adapt.

Using humour to convey messages of sustainability is another method which appeals to broader audiences. With topics such as climate change the enormity of the situation can weigh heavily on one’s ability to act. By framing it in a light-hearted but inspiring way, you can unlock people’s inaction. A popular humorous approach taken by many green teams is to assign an eco-superhero of the company who fights different climate battles and inspires others to become climate heroes too.

Satisfy our competitive nature to instil positive changes through interdepartmental competitions. Such gamification models generate incentives to outperform existing standards and provide clear measurables to track. Examples include setting targets to reduce energy consumption then giving teams control over projects to achieve efficiencies. Allowing each department to take ownership of their objectives promotes accountability, motivation, and innovative thinking. See City Switch for a workplace competition toolkit to guide you through the process.

Empower others to become sustainability champions themselves by providing opportunities to inform and educate staff on the climate crisis and how they can respond. Microlearning sites like mysustainonline offer training that spans sustainable lifestyle, circular economy, sustainable workspaces and more.

5 Green Initiatives to implement immediately

Start your mission by working on quick achievable gains that initiate action and build momentum.

Cycle to work schemes
Champion the co-benefits of improved physical health and reduced environmental impact that a cycle to work scheme presents. Huge strides can be made in reducing the workforce’s footprint through more sustainable forms of commuting. Offer employees the financial perk of leasing and purchasing a bike at a reduced cost (25-39% cheaper) through schemes such as the www.cyclescheme.co.uk. Encourage staff to read up more on the pros of the green commute.  


Switch-off campaigns
Use this campaign to demonstrate the effectiveness of simple actions on the bottom line.  Financial savings will bode well in the boardroom and show how cost efficiencies can be achieved through little investment. Follow a structured framework such as the City Switch Toolkit  to measure, audit, identify actions, communicate and reward.


Community Clean Ups
Community clean ups are direct actions that help forge better relationships within the community. Although clean ups don’t address the flow of pollution, it serves as a valuable awareness raising exercise that can lead to larger-scale behavioural change. Instigating cleans ups can spark engagement in the area to protect ecosystems and wildlife after witnessing the first-hand effects of pollution. Take inspiration from the Big Clean Up (BCU) in Auckland which gained 44,000 members after its first year!

5 Green Initiatives to implement immediately (cont'd)

4. Set up employee environmental pledges and competitions

Encourage staff to make their own choices and take responsibility for their impact, empowering them to change.  Promote simple pledges that have a significant impact on your carbon footprint such as,

Go single-use plastic free in the office.

Choose a vegetarian or vegan option for lunch every other day.

Commute on foot, car-share, cycle or use public transport.

Buy second-hand or office attire made from sustainable materials and donate old clothes for a season

Incentivise teams to become the biggest achievers through competitions awarding prizes to recognise positive work. To read more about your carbon footprint, see our articles ‘5 ways to reduce your footprint significantly’ and guides on your Environmental footprint.

5. Push for perks to mitigate climate change 

In response to employee pressure for more sustainability in the workplace, more businesses are offering staff climate-related perks as incentives. Take advantage of this shift in policy by requesting your company donate or raise funds for an organisation directly involved in fighting climate change. Examples of organisations likely to resonate with staff include those targeting the biodiversity crisis. This is among the UN’s highest priorities as they recently drafted a Paris-style agreement to halt biodiversity loss. Here at Mossy Earth, we set up a membership to fund impactful rewilding projects that produce a high ecological return on investment by protecting existing biodiversity and restoring absent life to their correct habitats. These types of projects also provide optimism among employees as they experience the captivating journey of seeing vulnerable species recovering.

As your company’s sustainability culture develops, the focus can move towards strategic change with more involvement of key decision-makers. Progressively, organisations are recognising the need to rapidly diverge from carbon-emitting activities and transition to sustainable energy to fuel business operations. Investigate the stage of transition your organisation is currently at and seek opportunities to accelerate the process. Circular Economies, sustainable supply chains and procurement, and sustainable design/materials in buildings are a few key areas businesses are looking to as a solution.

Sustainability strategies in the long run

Employees are the impetus of change and are championing sustainable practices at work. Follow this approach for a smooth transition to better sustainability.

How to champion sustainable practices in the workplace

Climate heroes are sprouting up across the business world claiming successes for planet, people, and profit.  

Our team shares a passion for the outdoors and the preservation of our natural world. Our mission is to help fight climate change by restoring wild ecosystems and supporting wildlife and biodiversity. 
We create independent and sustainable long-term funding mechanisms for impactful projects. Our core focus is to help restore, protect and enhance a wide range of important and threatened wild ecosystems through a process that is transparent and enjoyable for our partners and members.

We want to connect you and your team to nature restoration and actively involve you in our fight against climate change!

Check out our About page for more details.

We do not see ourselves as a typical carbon offsetting organisation and do not issue carbon credits nor certificates. This allows us to do things differently and address many of the concerns that people have about supporting reforestation projects to tackle climate change.
Carbon offsetting can be used as an excuse for industries to avoid making necessary carbon emission reductions. 
In all our decisions, from project selection to monitoring and implementation, we focus on improving the state of the ecosystem rather than optimising carbon sequestration rates. Coincidentally, however, by working to establish wild and resilient forest ecosystems we believe we are increasing our chances of creating a stable carbon sink that will continue to sequester carbon for years to come. If you want to learn more about our approach make sure to read our reforestation methodology.  

Can I offset my company's entire carbon footprint?

We take GPS coordinates of each and every tree we plant. They are then given a tree ID and assigned to a member or customer. The tree data is stored alongside detailed polygon data in our tree database, which members and customers can access at any time using their user data. To ensure additionality, we always finish assigning each batch of trees before moving on to the next batch.
What's more, our goal is to build the necessary infrastructure so that every individual that contributes to our projects can verify their impact themselves. This includes using imagery, GPS coordinates, polygons, open databases, and satellite monitoring to try and achieve this. We are not there yet but we have managed to set up quite a few of these and you can learn more about them in our transparency methodology page.

Yes, it is possible to partner with us for tree planting only, both for one-time projects or on a recurring basis. Please get in touch here.

Can we also just plant trees without a Climate Action Membership?

As an individual member, we'll plant 4 trees per month and you get to vote on our rewilding projects. You'll also get access to your very own dashboard to see your trees. However, working with us as a business, we can widen your impact and offer access to additional projects you can run for your team alongside or instead of planting trees. You'll get material on our partnership and the projects you're supporting, which you can use on your website to attract both environmentally minded new customers as well as environmentally minded talent!

What is the difference to the personal membership?

It's great that you're already thinking about having a positive impact on the environment with your new business! The ideal plan for you to explore Mossy Earth at this stage is the individual membership starting from £10 per month. You will be able to increase your contribution during the signup process as well as in the login area once signed up. Based on your preference, you can change the contribution for each month. 

My business is a small start-up, which plan would you suggest?

You can pay via Credit Card or PayPal in USD, GBP and EUR. Please get in touch if you'd like to use a different payment method.

Rewild Your Business

Climate Action Membership

from £10

Rewilding Interventions

from £2,000

Want to learn more?

What our partners say

Case Study: Inlumi

5 reasons why businesses are backing Rewilding

How to champion sustainable practices in the workplace

FAQs

Why choose Mossy Earth?

+

Can I offset my company's entire carbon footprint?

+

How do you prove the impact?

+

Can we also just plant trees without a Climate Action Membership?

+

What is the difference to the personal membership?

+

My business is a small start-up, which plan would you suggest?

+

What payment methods can I choose?

+