White Over Red Meat

Scrap red meat, the numbers speak for themselves

written byMatt Davies Co-Founder, Mossy Earth

Matt Davies

If veganism and vegetarianism is a bridge too far for you, and they’re not for everyone, another way you can reduce your carbon footprint by way of diet, is to replace red meat with white meat.

A look at the stats

This table shows the CO2 emissions produced by one kilo of each food. It includes all the emissions produced on the farm, in the factory, on the road, in the shop and in your home.

According to Foodtank, the total amount of water needed to produce one pound of beef is 6809 liters of water; one pound of pork takes 2180 liters of water. In comparison, the water footprint of poultry is 1771 liters. While 2 – 5 acres of land is required per cow compared to 1 acre for 50 – 100 free range chickens.

The stats speak for themselves, choosing white over red meat goes a long way towards reducing your impact on our ecosystems.

A bar chart shows the greenhouse gas emissions produced by one kilo of lamb, beef, pork, turkey and chicken, and then comparing these with their 'car miles equivalent'.
Table adapted from Green Eatz figures from the Environmental Working Group’s Meat Eater’s Guide and the EPA’s Guide to Passenger Vehicle Emissions. Further scientific reading provided in the references.

How to make the switch

Contrary to popular belief a new habit takes a bit longer than 21 days to form completely…

Researchers from University College London published an article in which they estimate the average time to be 66 days with some variation between people and habits. So, you needn’t go cold turkey on your red meat, no pun intended, but rather reduce red meat consumption over 66 days to build the habit. Over a 66 day period, someone eating 100g of white meat each day vs a person eating 100g of red meat would reduce their carbon footprint by 113 kilos of CO2 or 267 car miles.

Half a roast chicken with topped with rosemary, accompanied with broccoli and pumpkin. An easy yet tasty white over red meat option.
Replacing the carbon-heavy beef on your plate with carbon-light chicken will cut your dietary carbon footprint in half.

Become inspired and stay motivated

Take advantage of the challenge to reduce red meat consumption by experimenting with new dishes, recipes and ideas with white meats.

There is a wealth of cooking ideas on the internet and/or easy to follow recipe books in all good book shops. Invite a friend, family member or work colleague to join you on the challenge. Having someone in the same predicament as yourself makes the switch much easier.

Here are 5 easy and delicious white meat dishes one should have in their repertoire.

- Chicken Thai Green Curry

- Chicken / Turkey Fajitas with Guacamole

- Turkey Sloppy Joes

- LA Style Turkey Salad

- Flaky Pesto Pastry Chicken

A chicken burger with salad and fries
A lean, healthy and easy to prepare chicken burger.

Health benefits

By opting for white over red, you will not only be reducing your carbon footprint, but helping to improve your health.

According to the NHS and Heart Org, red meats such as beef, lamb and pork are a good source of protein, vitamins and minerals, and can form part of a balanced diet. But eating a lot of red meat, which in general has more saturated and trans fats than white meats, can raise your blood cholesterol, increase the chances of heart disease and increase the probability of bowel cancer. It is therefore recommended that people who eat more than 90g of red meat per day cut down to 70g to reduce these risks. By opting for white over red, you will not only be reducing your carbon footprint, but helping to improve your health.

A lady doing a hand stand at the beach alongside her golden retriever dog
Opting for white over red, you will not only be reducing your carbon footprint, but helping to improve your health.

Cutting back

Meat consumption is a delicate issue for many, but the researchers are not saying that you should stop eating steak and burgers entirely; rather than reducing your intake will significantly cut your carbon footprint.

Fish or even insects can be great substitutes when trying to cut back on red meat. Head over to our Pescatarian Diet and Edible Insects guides to learn more about the benefits to your health and carbon footprint.

Slices of succulent steak on a wooden serving board.
Cutting back on the consumption of red meat will significantly reduce your CO2 footprint.

Currently, 260 million acres (and counting) of U.S. forests have been clear-cut to create land used to produce livestock feed, and 80 percent of the deforestation in the Amazon rainforest is attributed to beef production.

One Green Planet

Safety Hand

How to switch to white over red meat

Get creative in the kitchen
Invite friends to join you in the challenge
Consider the health benefits
Consider your reduced environmental impact
Start slowly, cut down red meat to just two times per week
Or go cold turkey! This works for some.
Watch Cowspiracy, Earthlings, Fork Over Knives or Game Changers for more motivation.

Sources & further reading

Peer Reviewed Research Section
  1. The price of protein: Review of land use and carbon footprints from life cycle assessments of animal food products and their substitutes - sciencedirect.comExternal linkIcon Peer Review
  2. Greenhouse gas emissions from the EU livestock sector: A life cycle assessment carried out with the CAPRI model - sciencedirect.comExternal linkIcon Peer Review
  3. Reducing food’s environmental impacts through producers and consumers - sciencemag.orgExternal linkIcon Peer Review
  4. National Diet and Nutrition Survey - gov.ukExternal linkIcon Peer Review
  5. How are habits formed: Modelling habit formation in the real world - onlinelibrary.wiley.comExternal linkIcon Peer Review
  6. Food’s Carbon Footprint - greeneatz.comExternal link
  7. Livestock’s Long Shadow - fao.orgExternal linkIcon Peer Review
  8. Meat’s large water footprint: why raising livestock and poultry for meat is so resource-intensive - foodtank.comExternal link

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